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Mary Tyler Moore Book Giveaway
 

Watch ‘The Mary Tyler Moore Show’ and ‘Rhoda’ for the code word beginning Monday for your chance to win the book ‘Mary and Lou and Rhoda and Ted: And all the Brilliant Minds Who Made the Mary Tyler Moore Show a Classic’ by Jennifer Keishin Armstrong. Just tune in at 9 PM / 8 C and watch for the code word to run during that hour. Once you have it, enter the code word; you could be one of our lucky winners of this fascinating book about one of television’s most iconic and groundbreaking series.

The code words will air in the following shows and times:

Monday, August 12, 2013, 9:00 PM - ‘The Mary Tyler Moore Show’
Monday, August 12, 2013, 9:30 PM - ‘Rhoda’
Tuesday, August 13, 2013, 9:00 PM - ‘The Mary Tyler Moore Show’
Tuesday, August 13, 2013, 9:30 PM - ‘Rhoda’
Wednesday, August 14, 2013, 9:00 PM - ‘The Mary Tyler Moore Show’
Wednesday, August 14, 2013, 9:30 PM - ‘Rhoda’
Thursday, August 15, 2013, 9:00 PM - ‘The Mary Tyler Moore Show’
Thursday, August 15, 2013, 9:30 PM - ‘Rhoda’
Friday, August 16, 2013, 9:00 PM - ‘The Mary Tyler Moore Show’
Friday, August 16, 2013, 9:30 PM - ‘Rhoda’
*times are EST.

About the book:

When writer-producers James L. Brooks and Allan Burns dreamed up an edgy show about a divorced woman with a career, the CBS executives they pitched replied: “American audiences won’t tolerate divorce in a series’ lead any more than they will tolerate Jews, people with mustaches, and people who live in New York.”

Forty years later, ‘The Mary Tyler Moore Show’ is one of the most beloved and recognizable television shows of all time. It was an inspiration to a generation of women who wanted to have it all in an era when everything seemed possible.

Jennifer Keishin Armstrong’s ‘Mary and Lou and Rhoda and Ted’ tells the stories behind the making of this popular classic, introducing the groundbreaking female writers who lent real-life stories to their TV scripts; the men who created the indelible characters; the lone woman network executive who cast the legendary ensemble—and advocated for this provocative show—and the colorful cast of actors who made it all work. James L. Brooks, Grant Tinker, Allan Burns, Valerie Harper, Cloris Leachman, Betty White, Gavin MacLeod, Ed Asner, Ted Knight, Georgia Engel—they all came together to make a show that changed women’s lives and television itself. Mary and Lou and Rhoda and Ted is the tale of how they did it.

Click below to watch Simon & Schuster interviews with the author, Jennifer Keishin Armstrong.

Mary and Lou and Rhoda and Ted by Jennifer Armstrong

Mary Tyler Moore Show: Three Things You Didn't Know

Click here to learn more about the book or buy a copy.

Here’s how to enter:

Beginning at 9 PM EST on Monday, August 12, 2013, watch ‘The Mary Tyler Moore Show’ and/or ‘Rhoda’ and watch for the code word. One code word will air each weeknight, once in each half hour show. There will be five different code words throughout this sweepstakes. After you see the code word in either show, fill out the submission form for your chance to win a copy of ‘Mary and Lou and Rhoda and Ted: And all the Brilliant Minds Who Made the Mary Tyler Moore Show a Classic’ by Jennifer Keishin Armstrong, published by Simon & Schuster. 500 winners will be randomly selected at end of the sweepstakes period by Monday, August 26, 2013, after their eligibility is confirmed and then notified by email.

Please click here to submit your entry.
 
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Mary Tyler Moore Book Giveaway

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